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Marketing

Data Mining

Marketing

Data Mining

Study and process of exploring, creating, and delivering value to customers

Process of extracting and discovering patterns in large data sets

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Dialectical Questions

General

How are Marketing and Data Mining the same?

How are Marketing and Data Mining different?

What does Marketing highlight about Data Mining?

What does Data Mining highlight about Marketing?

Where do Marketing and Data Mining most directly clash?

Where do Marketing and Data Mining unexpectedly connect?

What are the main strengths of Marketing compared to Data Mining?

What are the main strengths of Data Mining compared to Marketing?

What are the main weaknesses of Marketing compared to Data Mining?

What are the main weaknesses of Data Mining compared to Marketing?

What larger context includes both Marketing and Data Mining?

How might Marketing and Data Mining balance or complement each other?

What would the world look like if Marketing dominated?

What would the world look like if Data Mining dominated?

What would be lost if Marketing disappeared?

What would be lost if Data Mining disappeared?

How might Marketing and Data Mining depend on each other?

What hidden patterns link Marketing and Data Mining?

How might Marketing and Data Mining evolve in the future?

Can the conflict between Marketing and Data Mining be resolved—or only managed?

Self & Identity

How do Marketing and Data Mining shape ideas of identity?

What does choosing Marketing over Data Mining say about the self?

How might people identify with Marketing differently than with Data Mining?

Culture & Symbol

What cultural meanings are attached to Marketing and to Data Mining?

How are Marketing and Data Mining represented in symbols, stories, or media?

What metaphors capture the tension between Marketing and Data Mining?

History & Memory

How has history treated Marketing compared to Data Mining?

What past conflicts or links between Marketing and Data Mining still matter today?

How do memories of Marketing affect the way we see Data Mining?

Nature & Cosmos

How do Marketing and Data Mining relate to the natural world?

How does Marketing reflect universal laws differently from Data Mining?

What natural metaphors describe Marketing and Data Mining?

Body & Health

How do Marketing and Data Mining each affect human wellbeing?

What emotions or sensations are tied to Marketing versus Data Mining?

How do Marketing and Data Mining relate to survival or resilience?

Economy & Work

How do Marketing and Data Mining change the meaning of work or value?

How do Marketing and Data Mining compete for resources?

What would everyday life look like under Marketing versus Data Mining?

Power & Control

How does Marketing try to control or influence Data Mining?

How does Data Mining try to control or influence Marketing?

Who gains power if Marketing dominates Data Mining, or if Data Mining dominates Marketing?

Learning & Knowing

How do Marketing and Data Mining define knowledge differently?

What kinds of truth are emphasized by Marketing versus Data Mining?

How does comparing Marketing and Data Mining expand what we know?

Technology & Tools

How do Marketing and Data Mining influence the tools people use?

How do Marketing and Data Mining change through new technologies?

How do Marketing and Data Mining shape the pace of progress?

Imagination & Play

How do Marketing and Data Mining inspire creativity or play?

What games or stories can be told about Marketing vs Data Mining?

How do Marketing and Data Mining shape our dreams of the future?

Emotion & Expression

What emotions are most connected to Marketing? To Data Mining?

How would art or music express Marketing compared to Data Mining?

What inner conflicts arise when choosing between Marketing and Data Mining?

Paradigms & Patterns

What assumptions about reality are revealed by Marketing versus Data Mining?

What patterns link Marketing and Data Mining?

How could Marketing and Data Mining be combined into a new paradigm?

Marketing

Data Mining