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Description
Lynk & Co (Chinese: 领克; pinyin: Lǐng kè ) is a Chinese-Swedish automobile brand owned by Geely Automobile Holdings. Founded in Gothenburg, Sweden, in 2016.
The Co in the company's name stands for connected and focus of the brand is on internet connectivity and innovative purchasing models, targeting a young professional demographic. According to Peter Horbury, the "intention was to position it between Volvo and Geely as a so called ‘near premium’ brand".
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