Description
Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. They were rocks packaged in custom cardboard boxes complete with ventilation holes and straw bedding imitating a pet carrier. The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over 1 million Pet Rocks for $4 each, and became a millionaire.
With his money, Dahl opened a bar named "Carry Nations" (in reference to radical temperance advocate Carrie Nation) in downtown Los Gatos, California. Dahl continued to work in advertising; however, he avoided interviews for years. He has said this was because "a bunch of wackos" harassed him with lawsuits and threats.
Pet Rock News
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