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Description
A vision statement is a high-level, inspirational statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.
Vision statements may fill the following functions for a company:
- Serve as foundations for a broader strategic plan.
- Motivate existing employees and attract potential employees by clearly categorizing the company's goals and attracting like-minded individuals.
- Focus company efforts and facilitate the creation of core competencies by directing the company to only focus on strategic opportunities that advance the company's vision.
- Help companies differentiate from competitors.
A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include:
- concise: able to be easily remembered and repeated
- clear: defines a prime goal
- time horizon: defines a time horizon
- future-oriented: describes where the company is going rather than the current state
- stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes
- challenging: not something that can be easily met and discarded
- abstract: general enough to encompass all of the organization's interests and strategic direction
- inspiring: motivates employees and is something that employees view as desirable
Vision Statement News
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Unity
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Passion
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Commitment
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Peace
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Acceptance
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Leadership
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Community
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Inspiration
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Visionary
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Empathy
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Success
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Growth
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Harmony
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Strategy
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Ambition
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Motivation
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Goal
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Future
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Aspiration
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